B2B Barometer: Revealing Health & Trends in the B2B Marketing Industry
Acknowledgement Now in its 4th wave, the B2B Barometer has been a source of consistently relevant and interesting information on not only the health of the B2B marketing industry but also as a compass...
View ArticleB2B digital marketing – The evolution of content and getting buy-in
Having discussed bounce rates in my last post, and the various reasons potential customers leave a site, I thought I’d now take a look at how important it is to create compelling, relevant content....
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Conversion Rate Optimisation for B2B Lead Generation Websites
When initially looking at a Conversion Rate Optimisation project, it is important to consider the type of site that A/B, Multivariate testing and usability improvements are to be undertaken. Lead...
View ArticleDigital commands a bigger slice of the B2B pie!
It’s fair to say that Econsultancy are known for their love and immersion within the retail sectors. As B2B marketers themselves though it’s no surprise to see more and more content coming from their...
View ArticleIs Facebook really a valid B2B marketing channel?
Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer,...
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10 B2B Marketing Resolutions for 2012
At the beginning of each year marketing circles are inundated with blogs and papers on the coming trends for the next 12 months. Trends however, whilst being insightful to the industry generally give...
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Generating Quality Leads in Niche B2B Markets
I had the opportunity of speaking at Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue...
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5 Ways Successful B2B Lead Nurturing is a lot like Dating
Picture the scene – you’re perched at the side of the bar, armed with nothing but a drink and a barrage of chat-up lines. You’ve got your eyes on a potential significant other on the other side of the...
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The Big Secret to B2B Copywriting & Content Marketing
When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even...
View ArticleDigital Marketing for Lead Generation in High Value or High Touch Sales
Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the...
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